Product Information

Laphroaig 10 Year Old Whisky 35cl
£12.99
- +
  • The No 1 Islay malt in the UK and globally – The only Islay malt you will need to stock
  • Unmistakable peat-smoke flavours – An unforgettable, challenging yet rewarding experience
  • A truly iconic brand – Instantly recognised around the world and with a global community of over 540,000 Friends of Laphroaig
  • The only single malt Scotch whisky to be awarded the Royal Warrant by HRH Prince of Wales – The Royal Crest on the distillery and on every bottle of Laphroaig is the ultimate seal of approval of the highest quality product

Distilled on the remote island of Islay off the West coast of Scotland, Laphroaig is the most richly flavoured of all Scotch whiskies.

Laphroaig (La-froyg) single malt Scotch whisky has always kept itself a bit remote, like the islanders of Islay themselves. A touch aloof at first, but make the effort, broach acquaintance, and you’ll have a warm and genuine friend for life.

Product Marketing

What Makes Laphroaig Special?
The definitive Islay single malt: Peaty, smoky, challenging, rewarding. One of the most richly peated whiskies (up to 50 ppm). The high level of peat gives it its characteristic taste.
Only one of a few distilleries that still uses traditional malting floors. It dries the malted barley over a peat fire made from hand cut peat from its own peat beds in Islay. This adds to the distinctive, pungent, peaty, iodine aroma.
Matured exclusively in first fill bourbon casks.
Warehouse location close to the sea, imparts a slightly sea salty character.

Appearance
Sparkling gold.

Nose
Huge smoke, seaweed, a hint of sweetness.

Palate
Islay peat-smoke, full and earthy, tangy salt-laden air, an echo of sweetness at the end, unforgettable.

Finish
Very long.

Brand Marketing

The island of Islay is situated on the rugged west coast of Scotland, a beautiful yet uncompromising
place at the mercy of the sea, wind and rain. In the corner of the island is a distillery in a special place, a “beautiful hollow by the broad bay” or, in gaelic “Laphroaig”. The Laphroaig distillery was founded here in 1815.

1815
Laphroaig distillery founded by Donald and Alexander Johnston on the site of a farm, beside the Atlantic, with a steady source of water from nearby Kilbride Hills. Laphroaig means ‘beautiful hollow by the broad bay’.

1920s
First major expansion by family member Ian Hunter. Laphroaig bottled as a single malt for the first time. Laphroaig was sold legally during prohibition in the USA on medicinal grounds.

1954
Bessie Williamson became Manager and Owner at the request of Ian Hunter. She started as a short-term secretary and ended up staying for 40 years. Entrusted with the secrets of Laphroaig, she was one of the first women owner

1972
Bessie retired after making a number of improvements, including expanding the still house.

Barcode: 5010019641526 Category: Tag
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